Brand Strategist & Advisor
Brand and marketing strategy rooted in the founder's story.
I go to the person first. The strategy follows.
I work with founders and creators in beauty and wellness who are building from conviction, not just opportunity.
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The difference
The brand is never separate from the person building it.
Most strategists treat the founder as a stakeholder. I treat them as the source material. A brand built from someone's actual conviction, values, and lived experience is structurally stronger than one built from whitespace analysis.
I go to the person first.
That is why the work lasts.
How I work
Find what's true. Build from there.
Most brand problems are people problems in disguise. A positioning that isn't landing. A team that cannot execute the vision. A founder who has outgrown the story they started with.
I go to the source. I ask the real questions and make it safe to answer them honestly. We find what is true about the founder, the conviction, and the opportunity, and build everything from there. The result is a brand so specific to its founder that no one could replicate it. Not because it's clever, but because it's entirely theirs.
Ways to work together
Pre-Launch
For creators and founders before the product, the name, or the pitch.
We build the brand DNA so rooted in who they are that no one could replicate it. By the time we're done, they have a complete brand bible — the positioning, voice, product logic, and visual direction their whole team can build from. Everything needed to raise, launch, or scale.
Brand Sprint
For brands at an inflection point.
They've built something real, but they've grown past the story they started with. We find the new one and build what comes next: positioning, go-to-market, retail strategy, and the clarity that keeps the whole team aligned. Delivered as a brand playbook the organization can actually use.
Ongoing Partnership
For scaling brands that need a strategic partner, not another vendor.
I work closely with founders and their leadership on the decisions that compound: retail strategy and expansion, channel architecture, team structure, and the through-line that holds everything together as the brand grows.
This includes building AI into your team's workflow in a way that moves fast without losing the brand's voice.
Personal Brand Strategy
For founders and creators who are the brand.
Your name, your platform, your conviction, translated into a strategy that works across every channel without losing what makes you singular.
Why it works
I know this work because I have lived it.
I started at VIOLET GREY on instinct alone and became the first marketing hire and third employee at Kosas, spending seven years building the retail foundation as the brand scaled from a garage startup to global Sephora distribution.
I know what it takes to build a brand from the inside, not just the outside looking in. I have sat with founders and their teams in the hardest moments of building, and I have helped them become who their brand needed them to be.
That is the work I am here to do.
An agency of one. The output of ten.
Technology makes me faster. Discernment makes the difference.
What I believe
The strongest brands are built from the inside out.
I work with founders who have something real to say. People building from a point of view so specific it could only be theirs, who care as much about how they build as what they build.
The brand is never separate from the team building it. A brilliant strategy executed by a misaligned team rarely becomes what it could. So I pay attention to the people, the dynamics, the founder's relationship to their own leadership.
Some of my most important work happens with the people around the founder. The team is where the brand either holds or fractures.
My legacy is not the brands. It is the founders and teams who became who they needed to be.
In their words
Her superpower is discernment. She quickly identifies the constraint in a situation, separates signal from noise, and orients everyone around what will actually move the business forward.Co-founders, wellness brand
Beth has this remarkable ability to take all our thoughts and organize them cohesively. The deliverables left us impressed by the depth and grateful to see how clearly she understood our mission.Co-founders, lifestyle brand
Beth makes you feel deeply seen and has been an incredible translator of vision into marketing strategy, clarity, and intention.Founder and creator, beauty
About Beth
Ten years on the inside.
Elizabeth Ann is my given name. Most people know me as Beth.
I started at VIOLET GREY on instinct alone, no connections, no playbook, just a sense for where a brand belongs and why. That instinct has guided everything since.
I became the first marketing hire and third employee at Kosas, spending seven years as VP of Trade Marketing building the retail foundation as the brand scaled to global Sephora distribution.
I know this work from the inside because I have done it.
Elizabeth Ann Foundry is the next chapter. A foundry is where raw material is put through fire and made permanent. That is the work. Small by design, close to the founder, built on the belief that the strongest brands are built from the inside out.